Marketing agency’s nationwide new beverage launch is good to the last drop

Background:

  • Client sends product samples or promotional merchandise to over 1,000 locations

Challenges:

  • New beverage launch required delivery of all product to each location on the same specific date, nationwide, via “ground” service. Even 1 day early or late would be unacceptable
  • With a full pallet of product for each location, minimizing freight cost was a must

Solutions from Priority Pak:

  • Reviewed requirements with UPS rep and national logistics personnel one month prior to shipment, and secured “date-specific delivery” guarantee
  • Coordinated distribution with CT & GA fulfillment partners to ensure that all locations were within “zone 5” or lower, and a maximum of 3-days transit time
  • Choreographed ship dates based on actual transit time to each location